Art Direction
SEPHORA Beauty (Re) Purposed Campaign | College
Art Director, Graphic Designer
Adobe Photoshop
Group Project
Art Director, Graphic Designer : Suyoung Joung, Raghad Alsaddi
PhotoGrapher : Destiny Dehond , Karthika Sheela Prem
Sephora’s “Beauty (Re)Purposed” existing campaign is an initiative focused on sustainability and reducing waste in the beauty industry. This program encourages customers to bring their empty beauty product containers, regardless of brand, to participating Sephora stores for recycling.
Solution
We conducted this campaign with the goal of encouraging customers to participate in an existing campaign that considers sustainability and the environment.
– Magazine
We designed new cosmetic boxes by associating Sephora’s shopping bags and shipping boxes with the campaign name “Beauty (Re)Purposed.” Through direct implementation, we aimed to make customers aware that their participation contributes to environmental sustainability and recycling.
– Billboard
We hoped that all three outcomes would leave a strong impression on customers and provide a call to action, reinforcing Sephora’s commitment to sustainability.
– Web Banner
INSPIRATION
Through collaborative engagements with peers in diverse programs, I have immersed myself in all aspects of the creative process. From product creation to production, including art direction and graphic design, I gained deep insights into the roles within the contemporary advertising industry. This experience provided me with a nuanced understanding of functioning as an art director, graphic designer, and campaign contributor, supporting and endorsing existing initiatives.
All mock up is by mockuptree.com
The logos are by SEPHORA, PACT
